Property Guide A

What Is an Asking Price and How Is It Different From Value?

An asking price is the figure a seller puts forward when marketing a property; it is not automatically the same as its market value or the price ultimately achieved.

In brief: An asking price is the figure a seller puts forward when marketing a property; it is not automatically the same as its market value or the price ultimately achieved.

Asking price vs market value

There is rarely one figure that tells the whole story. Consider the property, market evidence, income, condition, finance and your wider objective when assessing the position.

How landlords should think about pricing

This is one part of the wider portfolio picture. Look at the issue alongside your properties, finances, tenancies and objectives rather than treating it in isolation.

Portfolio pricing

This is one part of the wider portfolio picture. Look at the issue alongside your properties, finances, tenancies and objectives rather than treating it in isolation.

Offers and negotiation

This is one part of the wider portfolio picture. Look at the issue alongside your properties, finances, tenancies and objectives rather than treating it in isolation.

When a price needs reviewing

This is one part of the wider portfolio picture. Look at the issue alongside your properties, finances, tenancies and objectives rather than treating it in isolation.

Practical takeaway

Before setting or accepting a figure, consider evidence, buyer demand, property condition, tenancy, finance and your overall objective.

What should you do next?

You do not have to decide before you understand your position. If a portfolio review would help, request a confidential portfolio valuation with no obligation to sell.

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